Who we are

Tirnanoc: The Search Agency for Service Businesses

Tirnanoc is a South African SEO and paid search agency. We help service businesses in South Africa, the UK and the US get found by the people already searching for them, and we measure success in enquiries, not clicks.

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What we do

SEO

Strategy, technical fixes, content and local SEO that put your services in front of buyers on Google.

Google Ads

Paid search campaigns on Google and Microsoft Ads, built around the searches that turn into enquiries.

Paid social

Facebook and Instagram campaigns that reach the right customers and bring them back.

Ad copywriting

Ad copy that captures attention, earns the click and turns leads into customers.

Account audits

A clear review of your website or ad account, with a fix list ordered by impact.

Tracking and reporting

Google Analytics 4 and Tag Manager set up to measure real enquiries, with monthly reports in plain English.

See our SEO services

How we work

Book a call
A free consultation about your business goals and the customers you want more of.
Create your strategy
We design a plan for your business based on that conversation and on live data from your website and ad accounts.
Launch and optimise
We launch the work, monitor it closely and keep improving it. No long-term commitments.

What we stand for

Verify before reporting
Every figure in a report comes from the tool, not from an estimate.
Build for the site you will keep
If a new website is coming, the work goes into making it ready to rank on launch day.
Follow real geography
Location pages group places that customers think of together.
Write URLs for people
Service and place names in the address, never codes nobody searches for.
Explain the numbers early
When tracking changes, clients hear about it before the graph moves.
The client owns every account
We ask for delegated access and never for passwords.

Sectors we work in

Most of our work is for service businesses, where one good enquiry is worth more than a thousand visits.

Solicitors and legal services
Plumbing, heating and cooling
Commercial and industrial cleaning
Healthcare and therapy providers
Consultancy and professional services
E-commerce and retail

Founded by Phineas Tapera

Tirnanoc was founded by Phineas Tapera, a full-stack digital marketer with more than four years of experience in paid search on Google, Microsoft and Amazon Ads, paid social and SEO.

Phineas takes a scientist-like approach to marketing: creative risks are worth taking when the data supports them. He is a self-led learner, and his travels across Africa shaped how he thinks about reaching different audiences.

Want more of the right people finding your business?

Book a 30-minute call and we will look at your website with you.

Book a call